Case studies
GoodnessMe Box
Industries
Logistics, Marketplace, Retail & eCommerce
GoodnessMe Box delivers monthly boxes of wholesome, nutritious food through a thriving subscription model. Sentia rebuilt their platform to streamline backend operations and ensure a reliable, user-friendly experience for subscribers.

Product Design
Expert Consulting
Overview
GoodnessMe Box approached Sentia to stabilise and enhance their existing e-commerce platform, which was experiencing performance and payment issues during a period of growth. Our team refactored and rebuilt the Ruby-based backend, simplifying the codebase, improving maintainability, and removing unnecessary functionality.
We modernised their ordering and subscription systems, introduced robust tracking for customer deliveries, and integrated a more secure and scalable payment solution to improve transaction success rates. The result was a smoother user experience and a platform that can better support business growth and customer retention.
Visit GoodnessMe Box WebsiteHighlights
- Rebuilt Ruby on Rails backend for improved stability and performance
- Migration to a modern payment gateway for reliable recurring billing
- Enhanced subscription management and order tracking features
- Simplified admin workflows and system logic for maintainability